CAN THE BEST SKINCARE REALLY BE THIS EASY?
Our new NATURAL EFFECT line
What is the main purpose of premium cosmetics products? Glowing skin and fine pores? Reducing wrinkles? Slowing down your skin’s aging process? A simple skincare routine that fits into your everyday life?
Our new NATURAL EFFECT line was meticulously designed to meet all of these needs. We have concentrated 75 years of research and experience into just 5 products that will rejuvenate your skin and simplify your daily skincare.
Market launch in Spring 2021
WE ARE LOYAL TO OUR CUSTOMERS AND OUR HISTORY
Our Classic Helen Pietrulla Products
Though we may take new paths into the future, we will never leave behind our classic cosmetics products. Your favorite products might receive a new outfit, but the content will always stay the same.
Our NATURAL EFFECT Line
Snow algae & the beauty gene
Snow algae are pink and live in a snowy environment flooded by sunlight all summer long. Its cells hold large concentrations of the secondary carotenoid astaxanthin and its vibrant red color indicates its absorbent and antioxidative nature, a mechanism used to protect it from abiotic environmental influences. Scientists have taken this extraordinary protective mechanism and transformed it into the new “beauty gene”. Snow algae extracts also contain the unique Klotho gene, also called the longevity gene.
Scientific research has proven that the Klotho gene activates the self-protection and repair mechanisms of our skin and increases the production of epidermal growth factors, which significantly slows down aging processes.
We have combined this unique component with other premium components in our new NATURAL EFFECT line. It is designed for all ages and all skin types and takes care of all of your skin’s needs.
We all carry the beauty gene inside of us – let’s make it shine with the power of the snow algae.
NEWS & UPDATES
Stay up to date!
In spring of 2021, the design of our products will be upgraded. Almost all our products will receive new cases with an integrated cutting-edge airless pump dispenser. This will level up our products’ aesthetics and prolong the expiration times.
You can even create your own personalized pump dispenser under My Design. Add a clever slogan or congratulations for birthdays, Mothers’ Day, Christmas, or other special occasions. You can even print pictures, logos or small-scale line information… anything is possible!
Tradition – Science – Beauty
Helen Pietrulla (1918-2008), a pioneer in the cosmetics industry, was a strong-willed woman who set her mind on working as a cosmetician as early as the 1940s. She devoted herself to her passion and steadfastly worked toward her goal of making everyone look younger, including herself and all her customers. Her drive and scientific expertise ultimately brought her success.
She was the first German cosmetician to receive the international CIDESCO prize from the Comité International d’Esthétique et de Cosmétologie in 1960, followed by the Médaille Mérite d’Esthétique (the Oscar prize of Cosmetics) in 1987 for her pioneering work in the international cosmetics industry. In 2004, she was also awarded the beauty award “A Life of Beauty” for dedicating her life to the cosmetics industry.
On top of everything, Helen Pietrulla wrote a book called “Blauen Reihe der Heidelberger Kosmetik-Lehrbücher”, worked with leading beauty magazines, spoke on several national and international congresses, wrote a play and acted as a professional consultant for the 13-part TV series called “Werden Sie schöner – bleiben sie jung!” (Stay young – let your beauty shine!).
She also founded the first state-approved cosmetics school in Heidelberg, which has trained over 3.000 licensed cosmeticians so far. The teaching methods and techniques used in our school are foundational for further education and success in the practical cosmetics industry.
SKINCARE CAN REALLY BE THIS EASY
The new NATURAL EFFECT Line
NATURAL EFFECT DAY
Start your day with a smile, the sweet aroma of southern oranges surrounding you, and the feeling of soft and smooth skin.
NATURAL EFFECT NIGHT
Be grateful for a good night’s sleep. Over night, the combined power of the beauty gene and snow algae will polish your complexion and make your skin glow.
NATURAL EFFECT SERUM
Stressful times? Worn out hair and skin? Take a well-deserved break and give yourself a nice treat by massaging freshness into your skin.
NATURAL EFFECT EYE
Don’t let anything take your smile – especially if it’s just a few wrinkles. You are loveable and sexy and deserve the best care for your skin.
NATURAL EFFECT CLEANSER
Everyone is “naturally” beautiful! Give yourself a natural, soothing treatment that will revive your skin.
JOIN HANDS WITH US TO ACHIEVE YOUR GOALS
Become a Partner
Becoming our partner is easy. As a sign of good faith, we will double your first order!
Taking the first step towards becoming an independent cosmetics institution can be difficult. We make it easy for you with this extraordinary offer.
MY DESIGN – YOUR PERSONALIZED COSMETICS
Be unique in everything that you do.
Create your own unique designs and print them onto our HP cosmetics products with our My Design tool.